Text
White text on coloured backgrounds should be used sparingly and only at font size 14 or above.
Small type (under 12pt, or 14pt if the font is a serif) should always be made up from only one of the inks. ie 100% cyan and not 50% cyan and 50% magenta to avoid registration issues.
Coloured text on coloured backgrounds should be avoided all together.
Blacks
On our Traditional Colour press, blacks should always be 100% K only, whether for text or solids; do not use ‘rich black’.
On our Digital Colour press, you can use rich black to get the most depth of colour out of text or greyscale images.
Colour
If you have large solid blocks of colour bear in mind the ink may rub off on facing pages (and your hands).
If you repeat a standard or corporate colour repeated on every page there will often be noticeable variation, as exact colour matching can’t be guaranteed.
Image quality
Images should be a minimum resolution of 150 DPI.
Photographs work best when they have a clear, strong subject and a lighter background; dark or ‘moody’ pictures will reproduce less well. (We mean moody like a Morrissey album cover not moody as in stolen.)
Blank spaces
If you have a blank page or space opposite heavy pictures or text it is possible that there will be a noticeable ‘ghosting’ impression on the blank area. It is also possible that you will notice ‘show through’ from the other side of the paper.
